Link Genius vs. Postaga
For businesses and marketers focused on building backlinks, securing guest posting opportunities, and streamlining outreach, Link Genius and Postaga are two powerful platforms worth considering.
While both tools provide automation, AI-powered assistance, and prospecting capabilities, they cater to different user needs. In this comparison, we’ll break down their features, pricing, and best use cases to help you decide which platform best suits your workflow.
In this article:
- Email Features
- Prospecting and Contact Management
- Outreach Campaigns and Customization
- Data and Reporting Features
- Ease of Use and Automation
- Integrations and Extra Features
- Pricing and User Access
1. Email Features
| Link Genius | Postaga | |
| Email Finder | ✅ | ✅ |
| Email Warm-Up | ✅ | ❌ |
| Automated Follow-Ups | ✅ | ✅ |
| Multi-Inbox Management | ✅ | ❌ |
| AI-Personalized Emails | ✅ | ✅ |
Link Genius and Postaga both offer strong email automation features, but they differ in key areas that affect outreach efficiency. Both platforms include an email finder, allowing users to automatically discover and verify contact details for prospects, which reduces the need for manual research.
They also provide AI-personalized emails, meaning outreach messages can be dynamically adjusted with recipient-specific details, making them more engaging and relevant. Additionally, automated follow-ups are available on both platforms, ensuring that prospects receive timely reminders without requiring manual intervention. This is a crucial feature for increasing response rates and improving overall campaign success.
Where Link Genius stands out is in its email warm-up and multi-inbox management. Email warm-up gradually increases the volume of outgoing emails, ensuring they don’t get flagged as spam. Since Postaga lacks this feature, users must manually warm up their email accounts or rely on third-party tools, which adds extra steps to the process.
Another advantage of Link Genius is its multi-inbox management, allowing teams to send and receive messages from multiple email addresses within a single dashboard. In contrast, Postaga only supports one email per user, which limits flexibility for businesses managing multiple outreach campaigns or handling outreach for different clients.
2. Prospecting and Contact Management
| Link Genius | Postaga | |
| AI-Powered Prospecting | ✅ | ✅ |
| Exclude Low-Quality Websites | ✅ | ✅ |
| SEO Metrics for Filtering | ✅ | ❌ |
| Domain & Email Creation | ✅ | ❌ |
| Bulk Contact Discovery | ✅ | ✅ |
Both Link Genius and Postaga use AI-powered prospecting to help users find the best websites for link-building. They also allow users to exclude low-quality websites, ensuring outreach efforts are focused on high-authority and relevant domains.
Additionally, both platforms support bulk contact discovery, meaning users can quickly gather verified contact details for multiple prospects at once. This helps streamline the outreach process and reduces the time spent manually searching for contact information.
However, Link Genius has key advantages that Postaga lacks. It includes SEO metrics for filtering, which means users can automatically sort websites based on factors like domain authority, backlink profile, and spam score. This ensures outreach is targeted toward high-value sites instead of wasting time on low-quality prospects.
Postaga doesn’t offer this level of filtering, meaning users have to manually evaluate each site’s SEO strength. Additionally, Link Genius automates domain and email creation, allowing users to generate SPF, DKIM, and DMARC-certified email addresses instantly. Postaga doesn’t provide domain or email creation, requiring users to rely on external services for email setup, adding extra steps and potential costs.
3. Outreach Campaigns and Customization
| Link Genius | Postaga | |
| Pre-Built Outreach Campaigns | ✅ | ✅ |
| AI-Optimized Message Writing | ✅ | ✅ |
| Multi-Channel Outreach (Email, Social, Podcasts) | ✅ | ✅ |
| Automated Follow-Up Sequences | ✅ | ✅ |
Link Genius and Postaga offers pre-built outreach campaign templates, making them great choices for beginners or users who want a quick start. Their templates provide ready-made strategies for different outreach goals, reducing the need for users to design campaigns from scratch.
Link Genius takes it to the next level by giving users full control over customization. This makes it a better option for experienced marketers who prefer to fine-tune their outreach strategies based on their specific needs.
Link Genius has more advanced AI-driven automation for message optimization. Both platforms support AI-powered email writing, but Link Genius takes it further by refining the language, adjusting tone, and removing spam-like wording before emails are sent.
4. Data and Reporting Features
| Link Genius | Postaga | |
| Built-in SEO Reports | ✅ | ❌ |
| Link Spam Score | ✅ | ❌ |
| Campaign Analytics | ✅ | ✅ |
| White-Label Reports | ✅ | ✅ |
Link Genius gives users a clear edge when it comes to making smart, data-based outreach decisions. It includes built-in SEO reports that show how strong a website is, how many backlinks it has, and how well it’s performing in search. This helps users choose better sites for their outreach.
It also has a Link Spam Score, which flags risky or low-quality domains before you send emails. This keeps your email reputation safe and helps you avoid bad backlinks. Postaga doesn’t offer either of these features, so users may need extra tools like Ahrefs or SEMrush to fill that gap.
Link Genius and Postaga provide white-label reporting, which is helpful for agencies, letting them create professional-looking reports using their own branding. Both tools offer campaign analytics, so users can track open rates, replies, and link placements. These analytics help you improve future campaigns by showing what’s working and what’s not.
5. Ease of Use and Automation
| Link Genius | Postaga | |
| AI Message Optimization | ✅ | ✅ |
| Multi-Channel Outreach | ✅ | ✅ |
| Workflow Automation | ✅ | ✅ |
Link Genius and Postaga both provide powerful tools to simplify outreach through automation and AI. One standout feature is AI message optimization, which helps users write better emails by improving tone, clarity, and personalization. This means your messages sound more natural and are more likely to get replies.
Both platforms also support workflow automation, which handles repetitive tasks like scheduling emails, managing follow-ups, and moving contacts through your outreach pipeline. This saves time and helps teams stay organized while scaling outreach across multiple campaigns.
Where they differ is in how they approach ease of use. Postaga shines with its built-in campaign generator, which helps users quickly build entire outreach sequences based on goals like link building, guest posting, or podcast appearances. This makes it especially helpful for beginners or solo marketers.
Link Genius takes a broader approach, focusing on scalability—allowing teams to automate more steps, manage multiple channels (email, podcasts, Instagram), and operate campaigns without needing extra tools. So if you’re building a system to scale long-term, Link Genius offers more flexibility and control.
6. Integrations and Extra Features
| Link Genius | Postaga | |
| SEO Integrations (Ahrefs, Semrush) | ❌ | ✅ |
| Content Management | ✅ | ✅ |
| API Access | Coming Soon | Coming Soon |
Postaga integrates directly with platforms like Ahrefs and SEMrush, making it easier to pull in SEO metrics and build campaigns based on high-performing keywords and pages.
Link Genius doesn’t currently support these SEO integrations since it serves as an all-in-one outreach solution. It already includes a content management feature, allowing users to manage blog writers, assign guest posts, and keep outreach content organized within the same dashboard.
It also includes built-in SEO reporting and spam score analysis, which means users don’t need third-party tools to evaluate link quality or domain authority. Instead of pulling in data from external platforms, Link Genius keeps everything in one place—prospecting, content, messaging, and reporting—making it ideal for teams that want to simplify their outreach stack without sacrificing performance.
Both platforms are working on offering API access for deeper customization and third-party tool integration.
7. Pricing and User Access
| Link Genius (Starter Plan) | Postaga (Pro) | |
| Price | $97 per month $80.83 per month (billed annually) | $99 per month $84 per month (billed annually) |
| Users | 5 | 5 |
| Contacts | Unlimited* | 2,000 |
| Campaigns | Unlimited* | Unlimited |
| Emails | Unlimited* | 300 daily emails per user |
Link Genius and Postaga offer similar pricing on their entry-level plans, but they differ in flexibility and usage limits. Link Genius starts at $97 per month, or $80.83/month when billed annually, while Postaga is $99 per month, or $84/month with annual billing as of March 2025.
Both plans include access for 5 users, which is ideal for small teams. However, Link Genius includes unlimited contacts, campaigns, and emails (with fair use limits), while Postaga caps contacts at 2,000 and limits users to 300 emails per day per user. This could restrict larger or faster-moving campaigns using Postaga.
For teams running high-volume outreach or managing multiple brands or clients, Link Genius offers more scalability right out of the box. Users can store and reach out to as many contacts as needed without worrying about hitting hard caps.
Postaga’s limits are more restrictive, especially for teams that send a large number of emails daily or need to manage a growing contact database. While both platforms are affordable and feature-rich at the entry level, Link Genius gives users more room to grow without needing to upgrade plans or worry about usage thresholds.
Which One Should You Choose?
Both Link Genius and Postaga are strong tools for outreach, but they serve different types of users. If you’re just starting out and want a simple way to build your first outreach campaign, Postaga’s built-in templates and SEO tool integrations make it easy to get going quickly. It’s especially helpful if you’re already using platforms like Ahrefs or SEMrush and need white-label reporting for clients.
That said, Link Genius is built for teams and businesses that want to scale efficiently. With features like email warm-up, multi-inbox management, automated domain creation, built-in SEO reports, and unlimited outreach, Link Genius removes the need for extra tools and manual setup. It’s a better choice for users who want a single, all-in-one system to handle everything from content management to sending AI-optimized emails. If your goal is to grow fast and keep your process simple, book a demo today to experience how Link Genius gives you more power and fewer limits.