16 Advanced SEO Strategies to Increase Page Views
Increasing page views is crucial for any website looking to grow its audience, improve its search engine rankings, and ultimately achieve higher conversions.
While basic SEO practices like keyword optimization and meta tag management are essential, advanced SEO strategies can take your website to the next level. Let’s explore advanced SEO strategies that can help you increase your page views and keep your audience engaged.
In this article:
- Optimize for User Intent
- Leverage Long-Tail Keywords
- Improve Content Quality and Depth
- Implement Internal Linking
- Optimize for Mobile Users
- Implement Schema Markup
- Optimize Page Load Speed
- Focus on User Experience (UX)
- Create Evergreen Content
- Maximize Social Media for SEO
- Conduct Regular SEO Audits
- Develop Content Clusters
- Optimize Your Images and Videos
- Engage in Link Building
- Monitor User Behavior with Analytics
- Optimize Your Site for Voice Search
1. Optimize for User Intent
User intent refers to the reason behind a user’s search query. Understanding what your audience is looking for and why they are searching is key to creating content that meets their needs. There are three main types of user intent:
- Informational Intent: The user is looking for information or answers to questions.
- Navigational Intent: The user is searching for a specific website or page.
- Transactional Intent: The user is looking to make a purchase or complete a specific action.
How to Optimize for User Intent
- Conduct Keyword Research: Use tools like Google Keyword Planner, Ahrefs, or SEMrush to find out what keywords your audience is using and what their intent might be. This helps you use relevant keywords.
- Create Content for Different Intents: Tailor your content to address different types of user intent. For example, create blog posts for informational intent, landing pages for navigational intent, and product pages for transactional intent.
- Analyze Search Queries: Use Google Search Console to analyze the search queries that bring users to your site. Adjust your content to match their intent for better user engagement.
2. Leverage Long-Tail Keywords
Long-tail keywords are more specific and often less competitive than broad keywords. They may have lower search volumes, but they tend to attract more targeted traffic, which can result in higher engagement and conversion rates.
Use tools like Ubersuggest, Ahrefs, or SEMrush to find long-tail keywords related to your niche. Incorporate them naturally within your content, page titles and meta titles, meta descriptions, and even URL slugs. Avoid keyword stuffing, which can harm your SEO.
Develop content that specifically addresses the needs and questions of users searching for these long-tail keywords.
3. Improve Content Quality and Depth
Search engines prioritize content that is comprehensive, well-researched, and valuable to users. High-quality content not only ranks better but also keeps users on your site longer, reducing bounce rates and increasing page views.
Strategies for Enhancing Content Quality
- Create In-Depth Guides: Write comprehensive guides that cover topics in detail. Long-form content often ranks better and provides more value to your readers.
- Update and Refresh Content: Regularly update your existing content to keep it relevant and accurate. This can improve your rankings and bring more traffic to older pages.
- Use Multimedia: Incorporate images, videos, infographics, and interactive elements to make your content more engaging and shareable.
4. Implement Internal Linking
Internal linking helps search engines understand the structure of your website and distributes page authority across your site. It also guides users to related content, increasing page views.
Ensure that your internal links connect related content, making it easier for users to find additional information on your site. The anchor text should clearly indicate what the linked page is about, helping both users and search engines understand the context.
5. Optimize for Mobile Users
With the increasing use of mobile devices, optimizing your website for mobile users is essential. Google also prioritizes mobile-friendly websites in its search rankings.
Ensure your website uses a responsive design that adapts to different screen sizes. Compress images, minify code, and use content delivery networks (CDNs) to improve load times on mobile devices.
Make it easy for mobile users to navigate your site with clear menus, buttons, and touch-friendly elements.
6. Implement Schema Markup
Schema markup is a form of microdata that helps search engines understand the content of your pages. It can enhance your search listings with rich snippets, which can improve your click-through rates and page views.
Implementing Schema Markup
- Identify Opportunities: Use tools like Google’s Structured Data Markup Helper to identify where you can add schema markup to your site.
- Add Markup to Your Pages: Implement schema markup for content types like articles, products, events, and reviews to enhance your search results.
- Test Your Markup: Use Google’s Rich Results Test tool to ensure your schema markup is correctly implemented and displayed in search results.
7. Optimize Page Load Speed
Page load speed is a critical factor for both user experience and SEO. Slow-loading pages can lead to higher bounce rates, lower user engagement, and poor search rankings.
Use tools like TinyPNG or JPEG Optimizer to reduce the file size of your images without sacrificing quality. Remove unnecessary code to reduce the size of your files and improve load times.
Set up browser caching to store frequently used resources on users’ devices, reducing load times for repeat visitors.
8. Focus on User Experience (UX)
A positive user experience leads to higher engagement, lower bounce rates, and more page views. Search engines like Google take user experience into account when ranking websites.
Strategies for Enhancing UX
- Simplify Navigation: Make it easy for users to find what they’re looking for with clear and intuitive navigation menus.
- Use a Clean Layout: Avoid cluttered designs and focus on a clean, organized layout that highlights your content.
- Optimize for Accessibility: Ensure your website is accessible to all users, including those with disabilities. Use alt text for images, provide captions for videos, and ensure your site can be navigated using a keyboard.
9. Create Evergreen Content
Evergreen content is content that remains relevant and valuable over time. Unlike news articles or trend-based content, evergreen content continues to attract traffic long after it’s published.
Choose topics that are always relevant to your audience, such as “how-to” guides, tips, and resources. Even evergreen content needs occasional updates to stay current. Review and refresh your content periodically to keep it accurate and build page authority.
Share your evergreen content across multiple channels, including social media, newsletters, and other marketing platforms, to keep it visible.
10. Maximize Social Media for SEO
While social media signals are not a direct ranking factor, they can indirectly influence your SEO by driving traffic, increasing brand awareness, and generating backlinks.
How to Use Social Media to Boost SEO
- Share Content Regularly: Promote your content on social media platforms to drive more social traffic to your website.
- Engage with Your Audience: Respond to comments, participate in discussions, and build relationships with your followers to increase engagement.
- Encourage Social Sharing: Make it easy for users to share your content by adding social sharing buttons to your website.
11. Conduct Regular SEO Audits
Regular SEO audits help you identify issues that may be affecting your search rankings and page views. They allow you to stay on top of SEO best practices and make necessary adjustments.
Tools like Ahrefs, SEMrush, and Google Search Console can help you conduct a comprehensive SEO audit. Look for issues like broken links, crawl errors, and duplicate content that could be harming your SEO.
12. Develop Content Clusters
Content clusters are groups of related content that revolve around a central topic, known as the pillar content. This strategy helps organize your content and improves internal linking, making it easier for search engines to understand the structure of your site.
How to Create Content Clusters
- Identify Pillar Content: Choose broad topics or head terms that cover the main subject area for your cluster. This will serve as your pillar content.
- Develop Cluster Content: Create related articles, blog posts, or resources that dive deeper into specific aspects of the pillar content.
- Link Internally: Use internal links to connect your cluster content back to the pillar content, and vice versa, to create a strong network of related pages.
13. Optimize Your Images and Videos
Images and videos can enhance your content and improve user engagement, but they need to be optimized to avoid slowing down your site and harming your SEO.
Rename your media files with descriptive, keyword-rich names before uploading them to your site. Include alt text for all images to improve accessibility and help search engines understand the content of the image.
Use the appropriate file format for your images and videos to balance quality and load time. For example, use JPEG for photos and PNG for graphics with transparency.
14. Engage in Link Building
Backlinks, or inbound links from other websites, are a crucial ranking factor in SEO. High-quality backlinks can significantly improve your site’s authority and visibility.
Strategies for Effective Link Building
- Guest Blogging: Write guest posts for reputable blogs in your industry and include links back to your site.
- Create Shareable Content: Develop high-quality, informative content that others in your industry will want to link to.
- Build Relationships: Network with other website owners, bloggers, and influencers in your niche to create opportunities for link building.
- Monitor Your Backlinks: Use tools like Ahrefs or SEMrush to track your backlinks and ensure they come from reputable sources.
Link Genius helps you find high-quality link building opportunities to give you a headstart on building your online visibility.
15. Monitor User Behavior with Analytics
Understanding how users interact with your site can provide valuable insights into what’s working and what needs improvement. Analyzing user behavior can help you identify areas to optimize for increased page views.
Google Analytics is a powerful tool for tracking user behavior, including page views, bounce rates, and session duration. Make sure to review key metrics regularly to understand how users are engaging with your site and identify any potential issues.
Nell VH, director and co-founder of TheSiteSale, shares that he focuses on unique page views, average time on page, and bounce rate. He notes that unique page views, in particular, shows him “how many distinct visitors are engaging with the content. It’s crucial for understanding the true reach of a page.”
Additionally, average time on page helps assess content quality. “If visitors linger, it suggests they find the content valuable,” he adds. Tools like Hotjar or Crazy Egg can provide visual representations of where users are clicking and how they are navigating your site. Use this data to improve your site’s layout and content.
16. Optimize Your Site for Voice Search
Voice search is becoming increasingly popular with the growth of smart devices like Google Home and Amazon Alexa. Optimizing your site for voice search can help you capture this growing audience and increase your page views.
Voice searches are typically more conversational than typed searches. Incorporate natural, conversational language into your content. They also often use longer phrases or questions. Optimize your content with long-tail keywords that match these queries.
FAQ pages are a great way to address common questions in a format that is ideal for voice search.
Leveraging Advanced SEO Strategies
Increasing page views requires a combination of advanced SEO strategies and a focus on user experience. By optimizing for user intent, leveraging long-tail keywords, improving content quality, and implementing the strategies outlined in this post, you can significantly boost your page views and enhance your website’s overall performance.
As you work on improving your SEO and increasing page views, use Link Genius to enhance your backlink strategy. Secure high-quality backlinks and boost your site’s authority and visibility. Book a demo now!